Here is their latest advert:
Indeed beauty is a state of mind! Some may ask however, how does one reach to that sort of state of mind?
A hair cut/hair colour change at the hairdresser?
A facial to pop out all our black heads?
A shopping spree?
Maybe for a couple of days… weeks… but roots start showing, pimples grow back and new clothes get old. So what do we look for in order to achieve this long lasting beautiful state of mind?
Picture yourself ladies wearing your best LBD and heals or you men wearing your best suit and shoes? It does make you feel confident and cool but at the end of the day once you removed it all, what’s left? Compare that to the feeling you get when you know that someone is smiling or someone’s day has been made better, and it’s all because of you. All because of your little act of service or kindness, i.e. doing something for someone without expecting anything back from them. I believe that beauty is within each and every individual, waiting to be released. Released once we realize the potential of our 'goodness' to the world. That's my theory, and I'm all for redefining beauty!